When We Say Our Competition Is Garbage, We Mean It—Literally

Photo of Nada toothbrushes with a customer testimonial

Every year, over 1 billion plastic toothbrushes are tossed into landfills in North America alone. Most of these toothbrushes are made of mixed plastics that can’t be recycled, meaning they’ll sit there for centuries, slowly breaking down into harmful microplastics. When we say our competition is garbage, we’re not just being cheeky—we mean it literally.

At Nada Toothbrush, we’ve made it our mission to disrupt this cycle of waste by offering a truly sustainable toothbrush alternative that’s designed to last. Unlike traditional drugstore toothbrushes, Nada is made with a solid aluminum handle you keep for life—and recyclable toothbrush heads that you send back to us to be 100% commercially recycled. Why? This ensures our toothbrushes never end up in the trash.

The Problem with Traditional Toothbrushes

A traditional toothbrush might look small and harmless, but its environmental footprint is massive. Standard plastic toothbrushes are made from a mix of materials like polypropylene plastic and nylon bristles—materials that can’t be easily separated for recycling. As a result, every toothbrush you’ve ever used still exists somewhere on this planet.

Think about it. If you replace your toothbrush every three months (as dentists recommend), that’s 4 toothbrushes a year. By the time you’re 40, you’ve sent at least 120 plastic toothbrushes to the landfill. Now multiply that by millions of people doing the same thing. It’s not hard to see why we call the toothbrush aisle at the drugstore a mountain of future garbage.

Why Nada Toothbrush is Different

Nada Toothbrush is built with sustainability at the core. Instead of throwing away an entire brush, you simply replace the small head while keeping your durable aluminum handle for life.

  • Aluminum Handle: Crafted from high-quality, lightweight aluminum that will never end up in the trash.

  • Recyclable Brush Heads: Every brush head is designed to be easily recycled through our Nada recycling program.

  • Plastic-Free Packaging: Our packaging is 100% recyclable and free of unnecessary plastics.

When you switch to Nada, you’re making a powerful choice for eco-friendly oral care—one that dramatically reduces waste and leaves a lighter footprint on the planet.

Supporting Sustainability Without Sacrificing Performance

One common misconception is that “sustainable” means “less effective.” Nada Toothbrush proves that wrong. Our brush heads are designed with soft yet durable bristles that clean just as well—if not better—than traditional toothbrushes.

The ergonomic aluminum handle provides a comfortable grip that makes brushing feel like a premium experience. And because our brush heads are designed to fit perfectly, you get a clean that’s dentist-approved and planet-friendly.

Why the Competition is Garbage

We’re not here to knock other brands for the sake of it—but the truth is, most drugstore toothbrushes are destined for the landfill from the moment you buy them. They’re designed to be disposable, which means more profit for companies and more waste for the planet.

At Nada, we wanted to create something that’s not just a toothbrush but a sustainable system. Our mission isn’t just about oral health; it’s about protecting the environment and encouraging people to rethink the everyday products we take for granted.

The Nada Difference: Small Changes Add Up

Switching to a sustainable toothbrush like Nada may seem like a small action, but it has a big impact. If one person switches to Nada, they can keep hundreds of plastic toothbrushes out of landfills over their lifetime. Now imagine if thousands—or millions—of people made the same choice. To prove this point, we are proud to say we have stopped over 300,000 disposable toothbrushes from ending up in our landfills and oceans. 

We also offer replacement reminders (sent every three months) so you never forget to swap your brush head. This simple system ensures your brushing routine stays effective while keeping unnecessary waste out of your home and out of the environment.

Find Nada Near You

We’re proud to be stocked in retail stores across the US and Canada—so you can grab a Nada Toothbrush while supporting your local retailer. Don’t see us in your favourite shop? Ask them to carry Nada. Many of our retail partnerships started with one eco-conscious customer requesting us!

Prefer online shopping? You can always order Nada directly from our website, where you’ll also find tips on sustainable oral care and other sustainable swaps.

Ready to Make the Switch?

When we say our competition is garbage, we’re telling the truth. But you don’t have to keep contributing to the waste pile. By choosing Nada Toothbrush, you’re taking one small step toward a cleaner planet—without sacrificing quality or style.

Join the growing community of people who are saying no to waste and yes to sustainability. Because the future of oral care isn’t disposable—it’s Nada.


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Nada brush heads and bristles are 100% recyclable. Please return your used ones in the pre-addressed envelope included with your order. We send them to be recycled into plastic pellets. ♻️Learn More

Our Guarantee – If you’re not completely satisfied with your order, return it within 30 days and we’ll refund your money 😁. 

Lifetime Warranty – If you have a problem with your toothbrush, we'll make it right.