Most Eco Friendly Toothbrush | Toothbrush That Lasts Forever

the idea

Hi. I’m Simon.

One night while brushing my teeth, I noticed my toothbrush was worn out; the bristles were frayed and the handle was covered in old toothpaste (and bacteria!)

A thought occurred to me: ”Why do we throw away the handle?” The brush head obviously needed replacing, but a metal handle would be cleaner and last forever.

The idea for Nada was born…

poor design

The Plastic Problem

My research revealed a startling number of disposable toothbrushes are thrown away every year.

Disposable, plastic toothbrushes first appeared in 1938. Sadly, every one ever made is still on the planet today, polluting our environment.

In the US alone, estimates are 1+ billion per year end up in landfills and our oceans. This is short term, profit-first thinking and is not sustainable.

It was time to design something better…

Gold Nada sustainable toothbrush handle in a hand with the brush head being removed

responsible design

Smarter. Cleaner.

I hired Ryan, an industrial designer, to help me bring my idea to life.

Together, we came up with the design for Nada—an aluminum handle you keep for life and replacement brush heads that use ~80% less plastic than traditional disposables.

Six months and several prototypes later, we landed on a design that was more sustainable, cleaner and performed better.

Nada eco-friendly toothbrush heads are recyclable and come with a self-address envelope to return used toothbrush heads in

circular design

Zero Waste

The last hurdle was dealing with the used brush heads.

Using 80% less plastic was a great start, but I was determined to make the most eco-friendly toothbrush I could.

We experimented with bamboo, but ultimately it’s not the best solution. I didn’t want people throwing out their used brush heads and expecting them to decompose, because the bristles do not (unless they are made of boars hair, which we don’t feel right about using).

We settled on using plastic as it provides a better brushing experience, and, we could take them back and have them commercially recycled, meaning minimal waste.

Mehak with a green nada toothbrush – with a metal handle and replacement brush heads that are recyclable

continuous improvement

Disposing of Disposables

We’re thrilled with how much plastic waste we’ve managed to divert from landfill—but we’re not done yet.

We’re constantly looking at new materials or design methods to lessen our impact.

We also plan to expand our product line to make a bigger difference.

We hope you’ll consider making the switch to Nada Toothbrush.

them vs nada

Making a Difference

Every purchase we make is a vote. Do we want to support massive brands that put profit above all? Or, can we support brands who have a vision of a cleaner, healthier future?