The Nada Toothbrush Story

Simon Cooper, founder of Nada Toothbrush

Hi, I’m Simon.

I created Nada for 3 reasons:

1. Billions of plastic toothbrushes are thrown away every year, ending up in landfill or our oceans.
2. Disposable, plastic toothbrushes are badly designed, unhygienic and ugly.
3. Taking better care of our teeth should be simple.

So in 2016 I started working on Nada (originally called Grin). My idea was to create a toothbrush that was both sustainable and beautiful. 

The result is a beautiful, hygienic toothbrush that we know you’ll love. Oh, and it just might be the most sustainable toothbrush on earth : )

Thanks for considering Nada.
– Simon 

Time for Change

The plastic toothbrushes you’ve always used aren’t good for the environment. They aren’t good for you either.

These toothbrushes don’t go away when you trash them. They go to landfills or the ocean, where they’ll spend centuries polluting our environment.

Plastic disposable toothbrushes on a beach
Green and Ocean Blue Sustainable Nada toothbrushes with recyclable toothbrush heads
Smarter. Cleaner.

Disposables are also harmful to your health. The little grooves between the bristles and on the handles fill up with old toothpaste and bacteria.

Still, many people use them until the bristles are frayed and the handle is coated in gunk. This unhygienic condition often leads to gum disease, which is closely linked to premature birth, heart disease, diabetes, and other chronic health problems.

Traditional toothbrushes also roll over the second you put them down, which can add even more bacteria to the brush head. They’re just not a great way to keep your teeth and gums clean.  

Zero Waste

We take back your used plastic brush heads and have them commercially recycled. When you order a Nada toothbrush, it comes with a self-addressed envelope you can put your used toothbrush heads in and drop in the mail. Now that's next generation thinking.

Nada eco-friendly toothbrush heads are recyclable and come with a self-address envelope to return used toothbrush heads in
Nada kids eco friendly blue toothbrush with replacement brush heads on a counter with toothpaste tablets
Made to Last

Our beautifully sleek handle is made of durable aircraft grade anodized aluminum that doesn’t collect old toothpaste and germs, and doesn’t roll over when you put it down.

Goodbye Disposables

Nada makes using a fresh, clean toothbrush automatic.

Get a Nada toothbrush subscription, and we’ll automatically send you fresh heads every year. Plus, every three months, we’ll give you a reminder to refresh your brush head.

You can’t put a price on protecting the environment and your health. So give yourself peace of mind by giving your teeth and gums a welcome gift.

Mehak with a green nada toothbrush – with a metal handle and replacement brush heads that are recyclable

Ditch the Disposable Today


Nada Toothbrush



Kids Nada Toothbrush