Hi, I’m Simon.
I created Nada for 3 reasons:
1. Billions of plastic toothbrushes are thrown away every year, ending up in landfill or our oceans.
2. Disposable, plastic toothbrushes are badly designed, unhygienic and ugly.
3. Taking better care of our teeth should be simple.
So in 2016 I started working on Nada (originally called Grin). My idea was to create a toothbrush that was both sustainable and beautiful.
The result is a smart, simple toothbrush that we mail to your door along with email reminders to replace your brush heads on time.
So far, people are loving it.
Thanks for considering Nada.
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The Toothbrush Reinvented
The plastic toothbrushes you’ve always used aren’t good for the environment. They aren’t good for you either.
These toothbrushes don’t go away when you trash them. They go to landfills or the ocean, where they’ll spend centuries polluting our environment.
Yet every year, more than 3 billion toothbrushes are disposed of—enough to circle the earth more than 12 times. Not cool.
These wasteful toothbrushes are also harmful to your health. The little grooves between the bristles and on the handles fill up with old toothpaste and bacteria.
Still, many people use them until the bristles are frayed and the handle is coated in gunk. This unhygienic condition often leads to gum disease, which is closely linked to premature birth, heart disease, diabetes, and other chronic health problems.
Traditional toothbrushes also roll over the second you put them down, which can add even more bacteria to the brush head. They’re just not a great way to keep your teeth and gums clean.
Smart, Simple Oral Care
Nada is a revolutionary toothbrush that’s better for the environment, using up to 90% less plastic than traditional brands. Plus, we take back your old brush heads and have them commercially recycled. When you order a Nada toothbrush, it comes with a self-addressed envelope you can put your used toothbrush heads in and drop in the mail. Now that's next generation thinking.
Our beautifully sleek handle is made of durable aircraft grade anodized aluminum that doesn’t collect old toothpaste and germs, and doesn’t roll over when you put it down.
The replaceable brush heads have bristles made of tapered nylon that penetrate up to 17% deeper between your teeth and gums—giving you a superior cleaning.
Say Nada to Disposables
Nada makes using a fresh, clean toothbrush automatic.
Get a Nada toothbrush subscription, and we’ll automatically send you fresh heads every year. Plus, every three months, we’ll give you a reminder to refresh your brush head.
You can’t put a price on protecting the environment and your health. So give yourself peace of mind by giving your teeth and gums a welcome gift.