Let this sink in: every plastic toothbrush ever made still exists.

That first neon green brush you had as a kid? The travel brush you used on your high school trip? The one you tossed last month without thinking?

They’re all still here.

Toothbrushes are made from a mix of hard plastics, rubber, and nylon that can take over 500 years to break down—and even then, they just become microplastics. Because of how they’re designed, they’re nearly impossible to recycle through municipal programs. So most of them end up in landfills, incinerators, or worse—floating in oceans or washing up on beaches.

And the kicker? We throw away an estimated 23 billion toothbrushes every year.

It’s a quiet environmental crisis hiding in our bathroom drawers. But that’s exactly why we created Nada.

A Better Way to Brush, Without the Waste

At Nada, we knew the world didn’t need another toothbrush. It needed a better one.

Our solution? A toothbrush built to last—with replaceable heads and a fully closed-loop recycling system that keeps waste out of landfills.

• Our anodized aluminum handle is designed to last a lifetime. It’s infinitely recyclable, but the goal is—you’ll never need to replace it.
  

• Our recyclable heads pop on and off easily. When you’re done, send them back to us in the envelope that comes with your toothbrush.
  

• We work with specialized recycling partners to ensure every part of your used brush head is properly processed—not tossed into a landfill.
  

This isn’t greenwashing. It’s a system that actually closes the loop—and it’s one we’re proud to keep improving.

Sustainability Shouldn’t Start with Guilt. It Should Start with Habits.

We don’t believe in guilt-tripping people into caring about the planet. We believe in giving people better options.

That’s why we also created a kids’ version of the Nada toothbrush—because sustainable habits start young.

Let’s be honest—kids go through toothbrushes fast. Between losing them, chewing on them, or just outgrowing them, it adds up. But with Nada, families can start a new ritual: one where brushing teeth isn’t just about health—it’s about helping the planet.

And yes, they look fun and feel great to hold. Because we know if it’s not cute and comfortable, kids won’t use it.

What Parents Are Saying

“ I think my favorite thing are that there are flat surfaces on the handle. I can put the toothpaste on for my kids ahead of time and leave it on the side of the sink without it rolling over.”

— Stephanie S.

“I like the metallic sheen, the weight, and the wide range of colors. They are a nice little gift to put in an Easter basket.”

— Jeannine L.P.

It’s the little things. A two-minute ritual, twice a day—that adds up to 730 sustainable moments a year. Per person.

We Can’t Erase the Past, But We Can Shape the Future

We can’t undo the billions of plastic toothbrushes already out there. But we can stop adding to the pile.

Choosing a sustainable toothbrush like Nada may seem like a small step—but it’s one of those rare swaps that makes a daily difference. One that ripples outward: into your household, your community, and eventually, the next generation.

Because sustainability isn’t just about what we stop doing—it’s about what we choose to do instead.

A Few Final Numbers That Matter

• 3.5 billion plastic toothbrushes are discarded every year
  

• 0 of them are recycled through your curbside bin
  

• Nada has already helped keep hundreds of thousands of plastic brushes out of landfills
  

• We’re proud to be used in over 65 retail locations across Canada
  

• And yes—we’re just getting started.
  
  

How to Start Brushing Better

It’s simple. Start with one.

🪥 Choose your handle—adult or kids
🔁 Replace your heads every 3 months
📬 Send used heads back in your prepaid return envelope
♻️ We handle the rest

No more waste. No more wondering what to do with your old toothbrush. Just a better habit, built to last.

Ready to make your brushing routine more sustainable?

Shop Nada — for you and your little ones. Because the planet deserves better than plastic.