Let’s play a quick game of imagination.

Picture 1 billion toothbrushes.

No, really. Try it.

That’s 1,000,000,000 little plastic sticks with frayed bristles, tossed out and headed straight for a landfill, an ocean, or if they’re really unlucky—a seagull’s stomach. (Sorry, Greg the gull. You deserved better.)

This isn’t some hypothetical stat. It’s reality.  Every single year, more than 1 billion plastic toothbrushes are thrown away in the U.S. alone.

That’s enough to circle the Earth four times.

If you stacked them end to end, they’d stretch over 75,000 km.
If you laid them flat, they’d cover more than 1,000 football fields. 

If you buried them, they’d stay there for 400+ years.

So yeah. That little brush you toss every three months? It’s not so little when we all do it.

The Big Problem with Small Plastics

Here’s the thing: toothbrushes seem harmless. They're tiny, utilitarian, part of our everyday “I’m a functioning adult” routine. But most toothbrushes are made from mixed plastics—hard to separate, harder to recycle. So they don’t get recycled. They just... pile up.

And unlike your banana peel or cardboard box, that brush isn’t breaking down anytime soon. Most of them are still around from the '80s. Probably wearing neon.

We like to think we’re throwing them “away.” But as any environmentalist will tell you, there is no away. There’s only “somewhere else.”

That somewhere is usually a landfill. Or a beach. Or a river in a country that didn’t even make the product.

But It’s Just One Toothbrush… Right?

We get it. One brush doesn’t feel like a big deal. But one times millions?

That’s the problem. And also the opportunity.

Because here’s the good news: toothbrushes are actually one of the easiest things to swap out for something better.

Something like… we don’t know…
🪥 Nada?

Enter: The Anti-Toothbrush Toothbrush

Nada is like the toothbrush version of rethinking your whole relationship with garbage.

Instead of tossing it, you recycle it. Instead of landfill-bound plastic, you get a 100% aluminum handle that lasts basically forever. You just swap out the brush head every few months—and send the used ones back to us. We’ll handle the recycling, thank you very much.

It’s sleek. It’s smart. It’s circular.

(And yes, it still makes your teeth feel like they just had a spa day.)

But Will One Swap Make a Difference?

Absolutely.

Let’s do more math, but the non-scary kind.

• If one person switches to Nada, that’s about 320 plastic brushes avoided over a lifetime.
  

• If 10,000 people switch? That’s 3.2 million toothbrushes not going into the ocean.
  

• And if it goes viral? Let’s just say Greg the gull can relax.
  

You don’t have to be perfect. You just have to start somewhere. And brushing your teeth is literally the perfect place.

So… What Do 1 Billion Toothbrushes Look Like?

They look like a problem.
They look like the side effects of convenience.
They look like a world that deserves better habits.

But here’s the twist: they can also look like a turning point.

Because every time someone chooses Nada over plastic, that 1 billion number gets a little smaller. And our collective future? A little cleaner.

Ready to Brush Better?

If you’ve ever wanted to make an easy, feel-good swap that’s low effort and high impact—this is it.

🪥 One brush.
♻️ Zero guilt.
🌎 Real change.

Make the switch with Nada →  (Or tell a friend. The planet will thank you. Greg the gull will thank you.)