From 1938 to Now: How Nada Reinvented the Toothbrush for a Waste-Free Future

Dr. West Toothbrush and a new, eco-friendly Nada Toothbrush

The Birth of the Disposable Toothbrush (1938)

In 1938, the first plastic toothbrush hit the market, and remarkably, not much has changed since. While technology has advanced in countless ways, the standard toothbrush has remained largely the same—a plastic handle with nylon bristles that eventually ends up in a landfill. The problem? Over a billion plastic toothbrushes are thrown away each year, creating an enormous environmental burden.

Nada Toothbrush saw this as a problem and set out to fix it.

Why Plastic Toothbrushes Are a Major Issue

Since the introduction of the disposable toothbrush, oral care has become a significant contributor to plastic waste. Consider these facts:

  • Every toothbrush ever made still exists in some form because plastic doesn’t biodegrade.

  • Most toothbrushes can’t be recycled due to mixed materials, meaning they end up in landfills or oceans.

  • Traditional toothbrushes rely on overseas manufacturing, leading to high carbon footprints from global shipping.

For over 80 years, toothbrush design hasn’t evolved in a way that addresses these environmental concerns. That’s where Nada steps in.

How Nada Is Changing the Game

Nada isn’t just another toothbrush—it’s a complete rethinking of oral care. Unlike traditional plastic toothbrushes, Nada’s design is centered around sustainability, longevity, and convenience. Here’s how:

1. A Toothbrush That Lasts a Lifetime

Nada’s 100% aluminum handle is built to last forever, eliminating the need for constant replacements. Instead of tossing an entire toothbrush, users only replace the brush head, dramatically reducing waste.

2. Fully Recyclable Brush Heads

Nada’s brush heads are designed with recyclable materials, meaning they don’t end up in landfills like standard toothbrushes. Nada even offers a take-back program, making it easy for users to return used brush heads for proper recycling.

3. 100% Made in Canada

Nada made a groundbreaking move in 2024 by shifting all production to Canada. Unlike most toothbrushes manufactured overseas, Nada’s Canadian-made toothbrush ensures: ✅ Lower carbon emissions (no overseas shipping) ✅ Better quality control (ethical labour and high standards) ✅ Support for local businesses and workers

4. A Subscription for Effortless Oral Care

Let’s be honest—most people forget to change their toothbrush regularly. Nada’s subscription model sends new brush heads every two or three months, ensuring optimal oral health without the hassle of remembering replacements.

The Future of Toothbrushing: A New Standard

Nada isn’t just about creating an eco-friendly toothbrush—it’s about redefining oral care. After 80+ years of the same wasteful design, Nada is proving that sustainability and innovation can coexist.

Choosing Nada means:

  • Less waste, more impact—no more plastic toothbrushes piling up in landfills.

  • A smarter, subscription-based routine—never forget to replace your toothbrush again.

  • A Canadian-made solution—supporting ethical, local production.

It’s time to leave the outdated 1938 toothbrush behind and step into the future with Nada. Learn more here.


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Nada Toothbrush

Regular price$20.00
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What’s included:
1 solid aluminum handle
• 3 premium brush heads (good for ~9 months)
• Soft “floss-tip” OR Medium bristles
• Rinses clean, no gross buildup
• Lays flat + won't roll over

• Built-in tongue scraper for fresher breath
• Order / Subscribe for fresh Brush Heads

    COLOUR
    CHOOSE YOUR BRISTLES
    1 Aluminum Handle + 3 Brush Heads
    • Rinses clean—no toothpaste or bacteria buildup
    • Lays flat—won’t roll over
    • Soft tapered bristles, for a gentler, deeper clean
    • Elevated Brush heads won’t touch dirty surfaces

    Nada brush heads and bristles are 100% recyclable. Please return your used ones in the pre-addressed envelope included with your order. We send them to be recycled into plastic pellets. ♻️Learn More

    Our Guarantee – If you’re not completely satisfied with your order, return it within 30 days and we’ll refund your money 😁. 

    Lifetime Warranty – If you have a problem with your toothbrush, we'll make it right.